Rhetorical Analysis Of Extra Gum - 944 Words

Extra Gum: The Story of Sarah Juan is a commercial about the relationship between two people and their connection between Extra Gum. The company is relating to the audience with ethos, pathos, and logos within the film. The film uses three rhetorical appeals to catch the audience’s attention to the special moments between the gum and important moments with Sarah and Juan. Within the small film, Extra Gum uses Haley Reinhart’s song â€Å"Cant Help Falling in Love†. The company uses this song to draw the audience towards the story. Extra wants to pull towards pathos by using the audience’s emotions to connect to a story the audience can relate to. The commercial is appeal couples who are looking for the connection of appreciating the little†¦show more content†¦Pathos is strongly shown within this film. From beginning to end the commercial uses pathos to persuade the audience towards the film. As Sarah and Juan first lock eyes on each other, they s mile. When they first interact with each other Juan helps Sarah pick up her books. She repays him with a piece of gum to thank him. They go onto many â€Å"firsts†: first date, first prom, first kiss and many more. At the end of all the â€Å"firsts† Juan draws those moments onto a single piece of gum wrapper. The company wants the audience to connect to the film by making the audience relate to a special moment Wrigley Jr. Company uses Haley Reinhart’s song, â€Å"Cant Help Falling in Love† to have an emotional tie with the story. The song builds onto the company’s ethos within the film by connecting the song to the story. The company uses a love story and Extra Gum to create memorable moments that appeal to the audience. The company wants the audience to make important memories with Extra Gum. The song alone appeals to the audience connection to the story. It persuades the audience to buy the gum and create memories with them. In the film, Juan d raws important milestones with his and Sarah’s relationship. At the end of an argument between Sarah and Juan, Sarah gives Juan a piece of gum to apologize. When Sarah goes off to college in another state, Juan gives Sarah a piece of gum. They communicate long distance and continue their relationship from across the country. OneShow MoreRelatedAn Analysis of Language Features in English Advertisement4269 Words   |  18 PagesAn Analysis of Language Features in English Advertisement Abstract With increasing  communication in the world and acceleration of economic globalizationï ¼Å'English advertising has found its way into peoples life. This thesis makes an attempt to explore the language characteristics of English advertisements so that we may be able to appreciate and write English advertising texts better. The thesis attempts to approach the main language characteristics of English advertising mainly from the anglesRead MoreCase Study Colgate5056 Words   |  21 Pagest see an immediate risk for Colgate as the category is not very big in Colgate s portfolio. And Colgate being market leader in oral care, if the segment interests the company, it will grow faster benefiting all the players involved INDUSTRY ANALYSIS : 1. Competition in the sector: It was mainly dominated by three market leader: Colgate Palmolive, Hindustan Unilever Limited and Dabur. They jointly hold a market share of 85% both by volume and value. Apart from there were a few Indian companiesRead MoreLanguage of Advertising20371 Words   |  82 Pages INTRODUCTION This graduation paper is devoted to the investigation of peculiarities of advertising language. However, the number of works devoted to the analysis of advertising language, is rather significant, though we witness advertising English is developing very fast. The reason is that advertising is very popular nowadays and a lot of people want to know about advertising language. An advertising practitionerRead MoreLogical Reasoning189930 Words   |  760 PagesReasons ................................................................................................ 236 Deceiving with Loaded Language ................................................................................................... 238 Using Rhetorical Devices .................................................................................................................. 240 Review of Major Points .............................................................................................

Laika the Dog the First Animal in Outer Space

Aboard the Soviets Sputnik 2, Laika, a dog, became the very first living creature to enter orbit  on November 3, 1957. However, since the Soviets did not create a re-entry plan, Laika died in space. Laikas death sparked debates about animal rights around the world. Three Weeks to Build a Rocket The Cold War was only a decade old when the space race between the Soviet Union and the United States began. On October 4, 1957, the Soviets were the first to successfully launch a rocket into space with their launch of Sputnik 1, a basketball-sized satellite. Approximately a week after Sputnik 1s successful launch, Soviet leader Nikita Khrushchev suggested that another rocket should  be launched into space to mark the 40th anniversary of the Russian Revolution on November 7, 1957. That left Soviet engineers only three weeks to fully design and build a new rocket. Choosing a Dog The Soviets, in ruthless competition with the United States, wanted to make another first; so they decided to send the first living creature into orbit. While Soviet engineers hurriedly worked on the design, three stray dogs (Albina, Mushka, and Laika) were extensively tested and trained for the flight. The dogs were confined in small places, subjected to extremely loud noises and vibrations, and made to wear a newly created space suit. All of these tests were to condition the dogs to the experiences they would likely have during the flight. Though all three did well, it was Laika who was chosen to board Sputnik 2. Into the Module Laika, which means barker in Russian, was a three-year-old, stray mutt that weighed 13 pounds and had a calm demeanor. She was placed in her restrictive module several days in advance. Right before launch, Laika was covered in an alcohol solution and painted with iodine in several spots so that sensors could be placed on her. The sensors were to monitor her heartbeat, blood pressure, and other bodily functions to understand any physical changes that might occur in space. Although Laikas module was restrictive, it was padded and had just enough room for her to lay down or stand as she wished. She also had access to special, gelatinous, space food made for her. Laikas Launch On November 3, 1957, Sputnik 2 launched from Baikonur Cosmodrome (now located in Kazakhstan near the Aral Sea). The rocket successfully reached space and the spacecraft, with Laika inside, began to orbit the Earth.  The spacecraft circled the Earth every hour and 42 minutes, traveling approximately 18,000 miles per hour.   As the world watched and waited for news of Laikas condition, the Soviet Union announced that a recovery plan had not been established for Laika. With only three weeks to create the new spacecraft, they did not have time to create a way for Laika to make it home. The de facto plan was for Laika to die in space. Laika Dies in Space Although all agree that Laika made it into orbit, there had long been a question as to how long she lived after that. Some said that the plan was for her to live for several days and that her last food allotment was poisoned. Others said she died four days into the trip when there was an electrical burnout and the interior temperatures rose dramatically. And still, others said she died five to seven hours into the flight from stress and heat.   The true story of when Laika died was not revealed until 2002, when Soviet scientist Dimitri Malashenkov addressed the World Space Congress in Houston, Texas. Malashenkov ended four decades of speculation when he admitted that Laika had died from overheating just hours after the launch. Long after Laikas death, the spacecraft continued to orbit the Earth with all its systems off until it reentered Earths atmosphere five months later, on April 14, 1958, and burned up on reentry. A Canine Hero Laika proved that it was possible for a living being to enter space. Her death also sparked animal rights debates across the planet. In the Soviet Union, Laika and all the other animals that made space flight possible are remembered as heroes. In 2008, a statue of Laika  was unveiled near a military research facility in Moscow.

Bipolar Disorder Is A Serious Mental Illness - 803 Words

Bipolar Disorder is a serious mental illness that limits normal functioning and range of moods. Major indicators that someone may be suffering with Bipolar Disorder are mood swings ranging from severe mania to severe depression. According to the DSM-5 (2013), the Disorder is split into two categories based on severity of the manic state. While Bipolar I disorder is characterized by one or more manic episodes or mixed episodes and one or more major depressive episodes; Bipolar II disorder is diagnosed after one or more major depressive episodes and at least one episode of hypomania, with periods of leveled moods in between episodes. Rapid Cycling is a short clip that begins in an interview with Michael Landrio, a young man who suffers from Bipolar Disorder. Michael explains the struggles of living with mental illness and how he doesn’t realize when he is experiencing a manic or a depressive episode, â€Å"It is very difficult to sometimes reconcile the two sides of me.† The clip continues displaying different objects and images depicting his hypo manic state. Michael uses roller coasters, Ferris wheels and other hectic objects to demonstrate what he experiences in his manic state. The clips of the manic state fade away to a car pulling up to a stop sign, and then refocuses on a female with black paint around her eyes lighting a candle. This quick transition from hectic scenery to a dark and gloomy scene demonstrates the feeling of â€Å"Rapid Cycling†, which is defined as; a personShow MoreRelatedBipolar Disorder : A Serious Mental Illness980 Words   |  4 PagesBipolar Disorder I decided to do my research paper on Bipolar Disorder. The reason I chose to do my paper on Bipolar disorder is because it is a serious mental illness. 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Mental health ‘problems’ or ‘difficulties’ are terms used to describe temporary reactions to a painful event, stress, or systems of drug or alcohol use, lack of sleep or physical illness. It can also be used to describe long-term psychiatric conditions, which may have significant effects on an individual’s functioning. SomeRead MoreBipolar Disorder : A Mental Disorder1321 Words   |  6 PagesBipolar disorder is a very serious mental illness, that can have detrimental effects on a whole family. Bipolar disorder also known as â€Å"manic depression†, is a mental disorder that affects a person’s mood and general outlook on life like most other mental disorders. Bipolar disorder cannot be cured, but treatment can help improve the overall function of a person’s life. Bipolar disorder can affect people’s lives greatly. Bipolar disorder can affect a person’s relationship with others. 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A person who is bipolar is defined as being affected by a type of mental illness that results in the fluctuation of moods between episodes of severe depression and episodes of manic â€Å"high† periods

Internet Technology and Secured Transactions †MyAssignmenthelp

Question: Discuss about the Internet Technology and Secured Transactions. Answer: Introduction: The problem statement for this research topic is security of personal data on the internet. The issue will centre on data theft and security of personal data on the social sites and internet. Due to the increasing popularity of online networking sites, the security of personal data on the internet have become extremely essential (Benson, Saridakis Tennakoon, 2015). The internet users provide a large amount of their personal information online and therefore security is a key issue. The case study of Facebook and Cambridge Analytica will be used as the research problem. The issue took a serious turn when the people came to know that Cambridge Analytica, a data firm got hold of millions of internet users information. The reason behind acquiring this information is to develop software for manipulating the political campaigns to target the probable swing voters. Donald Trumps presidential election of 2016 was also included among the political campaigns (Bertino, 2015). Data Analytica exp loited Facebook to gather personal information of the users and build models for knowing about their private matters. The data was gathered by this firm through an app named, thisisyourdigitallife, which was developed by a Russian American researcher. The research is aimed at finding the importance of securing personal data on the internet and the ways by which users can avoid data theft. The specific purpose of the research is to find out the extent to which personal data is secured on the social networking sites and internet (Ferreira et al., 2015). The following objectives will be able to solve the particular problem. To find out the importance securing online data To find out the extent to which personal data can be shared in social networking sites To find out the impact of online data theft and the preventive steps For carrying out this particular research, both qualitative and quantitative data will be collected from primary sources. Therefore, it can be said that mixed method will be appropriate to work on this research. This is because mixed method will be helpful in collecting the qualitative as well as quantitative data (Hinz et al., 2015). Primary analysis will be done on the basis of the information and facts received from the respondents. Any previous instances of data theft in Facebook will be considered as secondary sources of information while carrying out this research work. Thus, mixed methodology will be effective in this particular research of data theft and security of personal data online. The primary data analysis will be collected by conducting personal interview with the respondent such as the users whose information has been leaked. Other users will be surveyed by means of questionnaire, which will contain only close- ended questions in order to avoid biasness. The staff of Cambridge Analytica will also be enquired by means of group meetings to know the reason behind this issue. The political members associated with this scandal will also be interviewed either face- to- face or via telephone to know about their real intention. There will be 300 sample selected for this research. These samples will be further divided into 5 categories based on politicians, Cambridge Analytica members, Facebook staff members, Faceboo users and other common internet users. The categorization of the sample will be effective in extracting relevant information. References Benson, V., Saridakis, G., Tennakoon, H. (2015). Information disclosure of social media users: does control over personal information, user awareness and security notices matter?.Information Technology People,28(3), 426-441. Bertino, E. (2015, June). Big data-security and privacy. InBig Data (BigData Congress), 2015 IEEE International Congress on(pp. 757-761). IEEE. Ferreira, D., Kostakos, V., Beresford, A. R., Lindqvist, J., Dey, A. K. (2015, June). Securacy: an empirical investigation of Android applications' network usage, privacy and security. InProceedings of the 8th ACM Conference on Security Privacy in Wireless and Mobile Networks(p. 11). ACM. Hinz, O., Nofer, M., Schiereck, D., Trillig, J. (2015). The influence of data theft on the share prices and systematic risk of consumer electronics companies. Information Management,52(3), 337-347. Kang, R., Dabbish, L., Fruchter, N., Kiesler, S. (2015, July). my data just goes everywhere: user mental models of the internet and implications for privacy and security. InSymposium on Usable Privacy and Security (SOUPS)(pp. 39-52). Berkeley, CA: USENIX Association. Lee, S. W., Kim, H. K., Kim, E. J. (2015). A Study on Countermeasures for Personal Data Breach and Security Threats of Social Network Game.Journal of Korea Game Society,15(1), 77-88. Liu, V., Musen, M. A., Chou, T. (2015). Data breaches of protected health information in the United States.Jama,313(14), 1471-1473. Martin, K. D., Borah, A., Palmatier, R. W. (2017). Data privacy: Effects on customer and firm performance.Journal of Marketing,81(1), 36-58. Morey, T., Forbath, T., Schoop, A. (2015). Customer data: Designing for transparency and trust.Harvard Business Review,93(5), 96-105. Sen, R., Borle, S. (2015). Estimating the contextual risk of data breach: An empirical approach.Journal of Management Information Systems,32(2), 314-341. Sharif, A., Cooney, S., Gong, S., Vitek, D. (2015, October). Current security threats and prevention measures relating to cloud services, Hadoop concurrent processing, and big data. InBig Data (Big Data), 2015 IEEE International Conference on(pp. 1865-1870). IEEE. Siegal, J., Rowell, S., Hintz, T. (2018).U.S. Patent No. 9,911,146. Washington, DC: U.S. Patent and Trademark Office. Stieglitz, S., Dang-Xuan, L. (2013). Social media and political communication: a social media analytics framework.Social Network Analysis and Mining,3(4), 1277-1291. Terzi, D. S., Terzi, R., Sagiroglu, S. (2015, December). A survey on security and privacy issues in big data. InInternet Technology and Secured Transactions (ICITST), 2015 10th International Conference for(pp. 202-207). IEEE. Vijayakumar, V. (2016). Big data security framework for distributed cloud data centers.Cybersecurity breaches and issues surrounding online threat protection, 288.